∞Edun SS 2012 Campaign by Ryan McGinley
Edun was founded by Ali Hewson and Bono in 2005, as a for-profit business that aim to use its experience as an example to show the viability of trade with Africa and to use its voice to encourage others within the fashion industry to do business with Africa, helping to create long-term commercial and social development. Beautiful work and great concept… couldn’t be better.